Before relocating to New York, Viktoria built a strong foundation in photography and creative direction in her hometown of Stockholm, Sweden. After earning her degree in 2012, she began her career as a retoucher at H&M in 2014. The following year, Viktoria moved to New York, where she took on the role of Senior Retoucher at Gloss Studio, contributing to high-profile advertising campaigns for renowned brands like Maxmara, Gucci, and Nike.

Driven by a lifelong passion for photography and creative direction, Viktoria fully committed to her creative career in 2018. With expertise in design, commercial projects, content creation, and large-scale campaigns, she draws on her diverse skill set to craft compelling visual stories.

Outside of her creative work, Viktoria enjoys exploring New York with her son, family, and friends—particularly discovering the city’s vibrant art and food scene.

Publications